Asus Zenbook Prime officially launched, Happiness 2.0 campaign detailed


We’ve seen the Asus Zenbook Prime before in our office, and yesterday the folks at Asus Philippines officially launched the newly refreshed ultrabook at Opus in Resorts World Manila. The Taiwanese firm also took the chance to outline their new marketing campaign for their notebooks. Dubbed  “Happiness 2.0”, the campaign slightly eschews the habit of drowning customers in specifications and instead highlights the important characteristics that their notebooks deliver. Beauty, Sound, Touch, IOIC (Instant On, Instant Connect) and Cloud. Basically, Asus is making some of the features in its high-end notebooks like the SonicMaster audio technology in their N series notebooks and design aesthetics in their slimmer Zenbook ultrabook line available to their entry level devices. This will give their line a more consistent feel, which should add to the desirability of these products.


No price has been set by Asus for the newly refreshed Zenbook Prime, though we did hear some grumblings that the top tier device will retail for around Php 70,000.