Intel has just capped off their most successful local campaign to date: Sing to Win. If you haven’t heard of the campaign, let us refresh your memory – the campaign leverages on the innate love of Pinoys for singing, and encourages participants to create original music videos. The online contest ran on Facebook for six months and ended on Jan 31, 2012. To promote the contest, Intel tapped indie filmmaker and all around awesome guy Jun Sabayton to make an eight episode featurette titled Hangal Na Luha, which chronicled the street-to-stardom story of an ambitious yet talented average Juan.
After combing through numerous entries, Intel picked three finalists for the awarding ceremony last February 29. Second runner-up was the talented Niq Ablao, first runner-up was Jay Jamoralin, with the top honor going to Gary Sta Cruz. With the favorable outcome of its Sing to Win campaign, Intel Philippines continues to deliver the ultimate PC experience to avid users and first-time PC buyers. Having successfully communicated PC relevance to the local entertainment industry, Intel continues to experience growth in the local PC market despite the increase in the demand for mobile devices. You can find the entries to the contest, as well as the awesome web series Hangal na Luha at Intel Philippines’ YouTube page.
[album: http://firstname.lastname@example.org/Intel Hangal /]