Ayala Central Enterprises, Inc., the official distributor of the german brand Volkswagen in the country, successfully held their brand launch last night at the Tower One and Exchange Plaza, along Ayala Avenue in Makati City.
“The Time Is Now” was the theme of the night, with program highlighting the company’s brand heritage, passion and vision.
Mr. Weiming Soh (Executive Vice President Volkswagen AG, President Commercial Operations of Greater China and ASEAN) drove himself onstage in a beautifully preserved classic Beetle and welcomed the guests. Not to be outdone, Ayala Corporation President and COO Fernando Zobel de Ayala arrived in a 21st Century Cabriolet Beetle which received loud cheers from the crowd.
Among the vehicles showcased during the launch were the Toureg, Polo Hatchback, Tiguan, Touran, Golf, CC, and the Phaeton.
The brand launch was also marked the opening of their elaborate two-day People’s Car Celebration public display at the Greenbelt Park in Makati, which will culminate with a raffle of the new Volkswagen Beetle tomorrow, October 29, 2013.
More photos here:
Read more about the People’s Car Celebration and how you can get to win a new Beetle here:
Read about Volkswagen’s Philippine line up and pricing here: