Adidas debuts “Twitter shoes”


Forget Marty McFly’s self-lacing shoes that should be out in approximately three years (if the Back to the Future series is historically accurate). Adidas has decided to merge footwear with social networking.

It was created for the 2012 London Olympics, but it seems to have gained enough interest to warrant a possible market release. These “Twitter shoes” basically were made by Adidas in conjunction with shoe designer Nash Money after taking apart a pair of Barricade shoes and adding an Arduino processor, a USB port, and a small display on the side that reads out tweets sent to @adidasbarricade.

Adidas’ trademark three stripes have also been given a glowing light-up makeover. A matching smartphone case made from shoe material brings the whole ensemble together.

Your kid might learn how to tweet before they even learn how to tie their shoes, which may signal a whole new era (and demographic) in social networking.