Measure emotions with Affectiva

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They say the eyes are the windows to the soul yet despite countless efforts to peer deep into those very windows, it seems many people still have difficulty figuring out just what kind of soul resides within. Or (to not wax poetic), just how exactly a person is feeling.

Electrical engineer and Professor Rosalind Picard founder and director of the Affective Computing research group at the MIT Media Lab (Affectiva), in their study of emotion technology, developed prototype glasses with a tiny in-built camera linked to computer software that identifies different emotional facial states: thinking, agreeing, concentrating, interested, confused, disagreeing via tiny green, yellow, or red lights that determine a particular emotion.

Emotional measurement sets out to help people from many different areas be it in the field of marketing, sales, advertising or for the clinical research of a variety of disorders like autism, addiction, anxiety, or ADHD.

With this technology, we may not only know how a person is feeling, but we can also determine how we can respond to them accordingly.