NIKE, Inc. recently unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York attended by U.S. sprinter Allyson Felix, Super Bowl Champion Victor Cruz, and boxing world champion Manny Pacquiao.
“NIKE+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Parker. “It’s about much more than a shoe. It represents a shift for NIKE from product, to product + experiences.”
All styles of the NIKE+ enabled footwear will be available and at retail June 29, 2012, in the US, UK, France, Germany and Mainland China.