To those who don’t appreciate it, the crunch of guitars, the pounding of drums and belted vocals is noise. Those who understand music, however, hear them for what they really are: art. Sony has been pushing a deeper appreciation of music through its “Music Deserves Respect” campaign.
Music is a work of art that is created only with pure dedication and hard work, and that is the message Sony wants to spread through their two new consumer promos, MDR Live and Wanted DJ.
MDR live invites fans to enjoy the country’s first ever silent concert, featuring the music of Ely Buendia and Bamboo Mañalac. The event will be held at the Rockwell Tent on the 8th of May, 2014, and will feature both artists sharing the stage for the first time.
“Listening to music at its purest form can really be engaging and this is exactly what we want you to experience with us,” says Ely Buendia.
“With the newest headphones line from Sony, Ely and I would like to invite you to be a part of the very first Silent concert in the Philippines. No loud, shared and public music, just direct to your ears sound as if having your very own private music event,” adds Bamboo Mañalac
“With Sony’s latest line of MDR headphones, we’ve given customers the opportunity to hear music the way it really should. Now, we are bringing that experience into a more epic and experiential scale with the first-ever silent concert. Head down to your nearest Sony Centre now and get a chance to be a part of history with MDR Live, for one night only with Ely Buendia, Bamboo Mañalac and Sony,” says CJ Deacosta, Marketing Officer – Personal Audio.
Going beyond live music and bands, Sony also launched the Wanted DJ promo, which saw the Japanese giant partner with Beat Project Manila, and its commitment to foster the next generation of DJs and producers in the country. Sony gives consumers to learn the skills and tricks to being a DJ, as well as the techniques necessary to create electronic music.
To qualify, customers must purchase any participating Sony headphones from any of the authorized Sony dealerships with promo posters, from November 29- May 7, 2014. A purchase will be their entry to the promo where, depending on the model purchased, they can get the chance to win a ticket to the silent concert or win trial courses and discounted classes at Beat Project Manila.
To learn more about the campaign, head over to http://www.sony.com.ph/MDRpromo