ABSOLUT Legacy: limited edition coffee table book


For over 30 years, ABSOLUT Vodka has achieved unparalleled stature in the art of risk-taking. In a market where most vodka ads were loaded with heavy text and a photo of a man ready to engage in a brawl, it seemed a losing effort to produce an advertisement that showed and said so little. In a bold move by ABSOLUT Vodka, the brand began producing ads that showcased the bottle photographed against a neutral background, and utilizing witty two-worded headlines for its captions.

Breaking the rules was a staple principle for the brand, as ABSOLUT Vodka started commissioning visionary artists to lead their campaigns. Legendary artists such as Andy Warhol, Keith Haring, and Nam June Paik have headlined the long-running series of collaborations between ABSOLUT and cutting-edge artists. Countless thought-provoking series of ABSOLUT Vodka ads have been produced, and among the most popular ones were the ABSOLUT Cities series where each landmark city is highlighted in an interpretation of an ABSOLUT Vodka ad.

Today, over 1,500 ABSOLUT Vodka ads have already been created. All of which are considered to be daring, humorous, and innovative.

Now, the rich heritage and artistry that ABSOLUT Vodka has been cultivating for over 30 years has been revealed with the official launch of the ABSOLUT Legacy Book held last night at the Marriott Hotel Manila. Select media and artists have been presented with copies of the limited edition book containing a compilation of 400 of the most engaging ABSOLUT Vodka ads produced. Considered priceless, the ABSOLUT Legacy book is a true collector’s piece, not made commercially available to the buying public.

Pernod Ricard Philippines, Inc. is the exclusive importer and distributor of ABSOLUT Vodka.