All-new Ford Focus revealed in Bangkok


The all-new Ford Focus was revealed today to eager members of ASEAN media that were flown in to Thailand for the Bangkok International Motor Show.

Following the Ford Ranger launch that is set for March 29 at the MIAS, the Ford Focus will be the second of the eight all-new global vehicles to be introduced in the Philippines within five years under the One Ford Program.

Set to go on sale in the region by Q3 of this year, the dynamic Ford Focus will be produced at Ford’s new USD 450M – state-of-the-art manufacturing plant in Rayong, Thailand, which will be supplying the entire ASEAN region as well as other export markets.

Loaded with technology usually reserved for the mid and high-end vehicles, the Focus has evolved from the first-time buyer’s car to the best car available at that price point.  “The all-new Focus represents the strengths and benefits of our global One Ford strategy in serving our customers across the region,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “We’ve gone further in every aspect of this next-generation vehicle to give our customers quality, fuel efficiency, safety and smart technology beyond their expectations.”

The new Focus is loaded with smart and affordable technologies that are segment – and even market-firsts.

Ford SYNC lets you connect almost any mobile phone or digital media player to your new Focus via Bluetooth and USB connection respectively. Control your music, make and take calls by just using your voice – with eyes on the road and hands on the wheel.

Other notable safety features are the Active City Stop, the Active Park Assist, Blind Spot Information System (BLIS), Smart Keyless Entry, Ford Power Start and Torque Vectoring Control.

The all-new Focus is fitted with a completely new Duratec 2.0-liter Ti-VCT GDi engine that uses the latest powertrain technologies to deliver 20% more power than the previous model while delivering a significant improvement in fuel economy.

While the exact specs and price range of the Philippine version is still under wraps, a certain tall executive mentioned that it is safe to say that most of the features will be onboard.

Yeay for Ford! We can’t wait to test dive one of these babies. Go further.

[album: Focus reveal in BKK/]