Apple store that takes you “Beyond the Box”


Owners Of Beyond the Box Charles and Ana Paw, Tessa Prieto Valdes, Kelly Misa, PR Partner Toni Abad, Division Head Gerald Senolos, and Marketing Officer Linus Paterno


Experience Apple’s innovative products and solutions at Beyond the Box, a new Apple Premium Reseller store at the Newport Mall, Resorts World. The new store offers a complete range of Macbook Pro, iMac, Macbook Air, Mac mini, Mac Pro, iPad, iPod, iPhone along with a wide range of accessories

At the grand launch held last August 26, the event showcased not only Apple products but also offered service and advice from experts for both consumer and professional customers as well as regular in-store demonstrations and training to help customers get the most out of their purchases.

“We’re very excited to open a new Apple Premium Reseller store,” said Gerald C. Senolos, General Manager for Sales, Marketing and Services of Beyond the Box. “Customers can now visit one store to try and purchase the full range of Apple products and accessories.  We offer amazing personal service for home and business users that includes installation and training.”

The event was hosted by Lifestyle Channel’s VJ Janeena Chan and Philmug chairman Elbert Cuenca and entertainment was provided by a band that uses the “Cajon” which is a box of wood with strings inside as an instrument. Guests won instant prizes such as headphones, hard drives, USB thumb drives and many more while the food was catered by CafféFirenzo.


Beyond the Box

3rd floor shop 6, Resorts World Manila, Andrews Ave. Newport Mall, Pasay City 1309

Tel. no.: 846-2390



Twitter: beyondtheboxRP