Canon tops local inkjet market in first half of 2011


Pats on the back all around for the local Canon team. According to research firm IDC, Canon’s PIXMA line of inkjet printers dominated the local inkjet category with an overall market share of 35% from January to June 2011. Breaking down the report, Canon managed to nab the single function printer category with a 43% market share, and multifunction inkjet printer segment with a  28% share. During the period, Canon PIXMA iP 2770 was the top selling single function printer in the market. The PIXMA iP2772 and PIXMA MP258 All-in-One Printer were also among the top selling products.

“We are grateful to consumers for choosing Canon PIXMA,” said Jill Santiago, CMPI marketing manager for consumer systems products. “Apart from promos and service, Canon PIXMA has always been the top-of-mind printer brand because it prints crisp, realistic photos and documents at very competitive costs.”