Coke supports Pinoy_Blogfest 2.0


The Coca-Cola Export Company has signed on to support Pinoy_Blogfest 2.0, Gadgets Magazine‘s annual social media event.  Now on its second year, Pinoy_Blogfest 2.0 is scheduled to happen on 5 August 2011 at the TriNoma Activity Center in Quezon City.

In its first run in 2010, Pinoy_Blogfest 1.0 attempted to start the dialogue on ethical issues confronting social media, with the theme Opportunity & Responsibility.  Attended by some 80 bloggers, the conference addressed questions such as: “Should bloggers observe journalistic ethics?” and “Can bloggers make money from their web presence?”

Continuing the discourse on the role of social media in Philippine society, this year’s Pinoy_Blogfest 2.0 is themed Social Media as a Change Agent.

With the increasing ubiquity of Facebook, Twitter and other social media platforms, Filipinos have once again made the Philippines the world’s social networking capital.  Theoretically, therefore, everyone on Facebook or Twitter, and eventually the new Google+, has the potential to influence his “friends” or “followers” through his posts and status updates.  This democratizes social media and empowers each one with the opportunity to be a force for good.

Pinoy_Blogfest is open to the public, offering a program of social activities targeted at various audiences.   Interested participants may opt to attend any one or all of the public social activities, namely The New Workplace, Its a Digital Life, Healthy Living and Photography.

Interested bloggers are requested to send their name, blog URL, and contact details to for invites to the by-invitation-only evening program by July 31, Sunday.