Fire in the hole: Sony recalls 1.6 million Bravias because of fire risk

Are you a Sony Bravia owner? If so, listen up. The electronics giant is recalling 1.6 million Bravia TV sets because of a faulty component that may cause them to melt or catch fire. The component, which is located in the backlight systems of the TV which could melt the top of the TV and in extreme cases, make the whole unit catch fire. The recall comes after a customer noticed fire and smoke coming from their TV, said Yuki Shima, a Tokyo-based spokeswoman for Sony. While the devices included in the recall are 40-inch models mainly sold in China, Europe, the Americas, Middle East and Europe, it doesn’t hurt to check your Bravia set is included in the recall. The affected models are:

  • KDL-40D3400
  • KDL-40D3500
  • KDL-40D3550
  • KDL-40D3660
  • KDL-40V3000
  • KDL-40W3000
  • KDL-40X3000
  • KDL-40X3500
If your Bravia TV set is included in the recall, it’s best to call the Sony service center near you to get it fixed, though Shima has said that the company won’t be issuing refunds or replacement TVs.
UPDATE: Sony Philippines have reached out to us about this particular story. Erica dela Cruz, Assistant Manager for Brand Activations Management, clarified that there will be no recall of the said BRAVIA models but is taking all necessary steps to ensure that the units sold in the Philippines are safe and reliable, and that  owners of the said BRAVIA models can call Sony Philippines Customer Service thru 878-7600 to avail of the free inspection. If a faulty component is found, Sony will replace the part free of charge. Additionally, owners of these TV models are advised to immediately turn off their television, pull out the plug and cease using the TV unit and immediately call Sony’s Customer Service if they notice any abnormality such as unusual noise, unusual smell or smoking. We’ve included their entire reply in italics below.
Sony Philippines is committed to customer safety, product reliability and quality control. In lieu of reports from Japan that there are rare cases of overheating involving specific models of 40” BRAVIA LCD TVs, which were mostly released between 2007 to 2008, due to a damaged component and could possibly melt a part of the TV’s cabinet ceiling, Sony Philippines is offering free inspection of these BRAVIA models. The models involved are: KDL-40W3000, KDL-40W3100, KDL-40W3500, KDL-40X3100, KDL-40XBR, KLV-40W300A, KLV-40X300A, KLV-40X350A. The said models were mostly released between 2007 and 2008. Sony Philippines clarified that there will be no recall of the said BRAVIA models but is taking all necessary steps to ensure that the units sold in the Philippines are safe and reliable.  Owners of the said BRAVIA models can call Sony Philippines Customer Service thru 878-7600 to avail of the free inspection. When a request is made, Sony’s service representative will promptly visit and check the TV, and will replace the part at no charge if a damaged component is found. Owners of these TV models are advised to immediately turn off their television, pull out the plug and cease using the TV unit and immediately call Sony’s Customer Service if they notice any abnormality such as unusual noise, unusual smell or smoking.
Sony Philippines wishes to clarify that there would be no recall of the BRAVIA models involved in the reports of rare cases of overheating in Japan due to a damaged component. Sony Philippines is offering free inspection of these specific models to ensure customer safety, product reliability and quality control. Owners of the said models can call Sony’s Customer Service thru 878-7600 and a Sony representative will promptly respond and the damaged component will be replaced if found.
Source: Bloomberg