HTC debuts a new ad campaign called ‘Here’s to Change’—trumpeting the company’s role in the industry as a “change-maker”—with a commercial starring no other than Iron Man himself, Robert Downey, Jr.
Earlier this week it was announced that Downey, Jr. has signed a two-year contract with HTC, aiding the company as it moves towards more aggressive promotion, following the abandonment of its former slogan, ‘Quietly Brilliant’.
In the new ad, Downey, Jr. shows us that the acronym HTC can mean “anything you want it to be,” whether its something as obscure as ‘Humongous Tin-foil Catamaran’, as silly as ‘Hawaiian Tickle Center’, or as straightforward as ‘Hold This Cat’.
The bit at the end requires you to pay attention to the scenes and figure out what HTC stands for in each situation. The photo above, for instance, is a ‘Hipster Troll Carwash’. Watch the video below and try to see how many you can guess (we got four)!