Kaspersky Lab aims for 20% of enterprise security market in PH

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In a recent press conference, leading developer of secure content and threat management solutions Kaspersky Lab said they intend to grow their market share in the Philippines by 20% in the next two years. Despite the presence of several other security providers, Kaspersky Lab executives said they will have a more strategic approach in the business sector in the Philippines.

Jimmy Fong, Kaspersky Lab Southeast Asia channel sales director said they have been receiving numerous queries for their services in the Philippines in the past months, owing it to the strong brand of their consumer-level Kaspersky Lab security products. He said they have gradually built their reputation in the Philippines to gain market acceptance in the business sector.

“The way we do things is different. Yes, there are the other software security companies already having a marketshare in the Philippines but there is a lot more room to grow and we believe there are a lot more opportunities now especially with all types of companies now becoming more proactive in securing their business from high-tech attacks,” Fong said.

Fong said many cybercriminals are veering away from attacking individual PCs due to the lower profit margins they get from single users. Instead, they are putting more effort in infiltrating enterprises as this sector offers more financial gains. Apart from stealing personal data, cybercriminals also conduct corporate espionage and steal business data.

“Most companies are not aware of these types of weapons used by organized cybercriminals simply because they’re very new. Nevertheless, business owners will always want to be secured and many of them are approaching us specifically for this end,” Fong said.

Kaspersky Lab recently released an updated version of its Kaspersky Lab Open Space Security (KOSS), a full security suite that covers multiple IT platforms. It provides protection against all types of Internet threats and can be installed in Microsoft Windows and Linux-based servers, as well as Macs.

It provides antivirus and mail-gateway protection for Microsoft Exchange, Lotus Notes, and Lotus Domino.

A unique feature of KOSS is its support for the most popular smartphone operating systems, such as Windows Mobile, BlackBerry and Symbian 60. This can effectively stop cybercrime from the smartphone endpoint especially when businesses, through their employees, use mobile devices to input sensitive data.