Kiddie vitamins just became more fun


Kids these days are really lucky. There is just so much technology that makes things bigger, better, brighter, and yes, easier and more convenient.

There was a time when kiddie vitamins only either came in syrup or tablet form, and I remember being chased around the house every single time I had to take my daily dose (or any meds in general). Syrup based meds were the worst for me because there was just no escaping the taste of the thick liquid.

Recognizing the need to intersperse health in a fun, engaging way, Unilab, the Philippines’ leading health and wellness company, has come up with an exciting new product that allows children to have fun and enjoy while keeping them safe and healthy – VitaPops!

“We, at Unilab, are excited to introduce this vitamin that will definitely make taking Vitamin C a fun, memorable experience. VitaPops is the first & only pop rocks Vitamin C in the country,” shared VitaPops Product Manager Joseph Aruta. “Aside from its unique format, VitaPops comes in a single-dose sachet making it more convenient for moms and kids to bring around, has 1/5 the sugar content compared to your regular vitamins and is formulated with Sodium Ascorbate making it tummy-friendly. With VitaPops, we hope to give moms & kids a healthy yet fun compromise.”

Celebrity moms Daphne Osena-Paez and Donita Rose are the brand’s newest endorsers and together with licensed educator and pediatrician, Dr. Liz Inciong, they led the discussion with follow moms at the launch held today at Active Fun, Bonifacio Global City.

“I like giving VitaPops to my children but what’s more amazing is how my kids love it! They immediately liked it the moment they first tried it. They like it so much that they immediately told their friends about it,” shared Daphne.

“VitaPops is the most fun and exciting Vitamin C in the market because it comes in pop-rocks format — it fizzles and pops inside the mouth. This makes taking Vitamin C an experience that kids will enjoy, while ensuring that they remain healthy as it boosts their immune system,” said Donita.

VitaPops is available in all leading drugstores nationwide. It costs PHP10 / sachet. VitaPops can be taken once or twice a day, or as directed by your pediatrician.