Less is more – Average Ovi app downloaded 160% more compared to iOS

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via BGR
via BGR

Both Google and Apple like to parade the number of apps in their respective app stores as a yardstick on how popular their ecosystems are. In reality though, not all of those apps are good – in fact it takes so much effort to sift through the crappy ones to find one good app that most people don’t really bother. It’s no surprise then, that research2guidance, a German market research firm has found that apps made for the niche mobile ecosystems made by the likes of Nokia, Microsoft and BlackBerry have a higher chance of being downloaded compared to iOS and Android. According to their press release, research2guidance said that “the average app has a better chance to generate downloads on “non-hyped” platforms”. Nokia’s Ovi store is the clear winner in this particular study, with their apps being downloaded 160% than apps in Apple’s App Store.

Source: BGR