Nokia taking down Ovi, becomes Nokia Services

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The transition to a new and better Nokia is continuing, as Nokia is doing away with the Ovi, the quintessential brand for Nokia’s internet services will now become Nokia services. There’s no cataclysmic disruption of services that is planned however, and Nokia has stated on their Nokia Conversations blog that each of the services under the Ovi umbrella will simply be rebranded as Nokia, with no planned disruption to the service roadmaps.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the change. “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

The transition will begin in begin in July this year, and the company is targeting the shift to be finished in 2012.

Source: Nokia Conversations