Why “doing it yourself” takes skill and SKIL [power tools]


Bosch, together with leading basketball coach and endorser Norman Black, unveil the new line of Skil power tools at the Phil Construct 2011. (L-R): Ken Vista (Key Account Executive), Marie Faller (Trade Services), Ronald Ipapo (Sales Representative), Norman Black, Jan Natividad (Sales Representative), Gary Dumas (Business Developer), Roy Tabada (Sales Channel Manager), Kristina Reyes (Corp. Communications Manager)

Bosch recently showcased its new portfolio of high-performance Skil power tools and accessories at the Phil Construct 2011 held at the SMX Convention Center in Pasay City. The Skil power tools were designed for demanding professionals in the local construction market.  “The Philippine market has been benefitting from a boom from a variety of industries – be it export, construction or manufacturing. Bosch power tools is committed to meet these demands by introducing new and innovative tools that meet the increasing demand of the Filipino Power Tool user”, said Jam Go, Country Sales Director of Bosch Power Tools in the Philippines.

The trade show featured a roster of exciting events including a fashion show, where models sashayed down the runway, showcasing the range of new Bosch and Skil products. Guests were given a firsthand experience of a variety of Bosch tools fit for professional use — from high-precision impact drills to portable jackhammers, to circular saws and high-pressure washers. Combining durability, safety and power, the lineup of Bosch and Skil power tools help users perform a wide range of home projects from basic drilling and cutting to more complex building projects. Another event highlight was the presence of top basketball coach and Skil power tools endorser Norman Black. Attendees engaged with the coach in a mini-basketball shooting showdown and participated in a high-octane drill challenge later that day.

                             Coach Norman Black with his favorite tool, the Skil Impact Drill.


Besides being the current Ateneo de Manila varsity and 4-peat playing coach, Black is also a DIY enthusiast, doing repairs at home: “I used to hire people, but fortunately for me (by using Skil tools) I’m now able to get things done in the house without having to call contractors.” He trusts in the reliability that Skil power tools provide when he does his home projects. And now with Skil, reliability and reputation also come coupled with cost-efficiency. “I’ve been familiar with the Bosch name since I was a little kid. I think anybody who’s into building or repairing knows that reliability is the number one thing when you talk about tools. With reliability the Bosch name has become a household name over the years.” he said. Bosch’s presence in this year’s Phil Construct is proof of the company’s strong commitment to deliver superior quality tools to its consumers. Builders, from professionals to home users, will positively find a fitting Bosch Skil tool for their construction needs – big or small.