ACC to hold first ever BMW Roadshow to celebrate its ten-year leadership in the luxury segment


The Asian Carmakers Corporation (ACC) will be in Lipa City, Batangas from February 22 to 24 to hold the first leg of the BMW Roadshow at the Mount Malarayat Golf and Country Club. BMW has continued a ten-year run as the number one vehicle brand in the luxury segment for 10 straight years, finishing the year with a total of 33% market share in the premium luxury segment.

To share BMW’s success to its clients, car enthusiasts, and aspiring BMW car owners, the ACC created the BMW Roadshow to give all interested consumers the BMW Lifestyle experience. The event will feature the best BMW cars available in the Philippine market, such as the BMW 6 Series Coupe and the BMW Z4 35is Roadster. Those who attend the event will have the opportunity to experience and test BMW vehicles on-site, while existing clients can bring their cars and avail of free diagnostics and maintenance checks at the BMW Express Bay.

Guests can also visit the BMW M Performance Zone and choose from the many original BMW performance parts and accessories available especially for the roadshow event. In addition, those who are interested in purchasing a BMW can avail of special pricing deals for the Limited Edition 1 Series Coupe and Cabriolet, the all-new BMW 3 Series, and the BMW X1. BMW lifestyle items enthusiasts can also choose from a wide selection of BMW Lifestyle Items that will be available at special offers during the event.

“In celebration of BMW’s undisputed 10-year premium segment leadership in the Philippines, ACC is holding the first ever BMW Roadshow, which will not only give the best deals to our valued customers but also bring the BMW brand to other locations in the Philippines where our dealership network is not currently present,” said Glen Dasig, ACC’s Executive Director for Sales & Marketing. “This is the perfect opportunity for interested customers to try the different BMW models available on-site and find out which BMW is perfect for them.”

For more information on the event, you can email