Effective June 1, 2013, Ford Group Philippines will have a new Managing Director in the person of Kay Hart, who formerly served as the Dealer Development and Field Operations Director of Ford Asia Pacific, based in Shanghai, China. Hart replaces Randy Krieger, who has been appointed Director of Marketing and Sales of Ford ASEAN and will be based in Bangkok, Thailand. Both Hart and Krieger shall be reporting to Ford ASEAN President Matt Bradley.
Hart will be responsible for leading the successful and ongoing product-led transformation of Ford Philippines, which includes the continual introduction of class-leading One Ford vehicles as well as the aggressive expansion of the company’s nationwide Ford dealer network and customer service experience. Hart will also inherit the continuing sales momentum of Ford Philippines, which has enjoyed four consecutive months of record sales through April.
“We’re thrilled to welcome Kay to her new role. With her proven experience and leadership in the region, we are confident that she will lead the continued growth our business in the Philippines,” said Bradley.
Hart served as Dealer Development and Field Operations Director of Ford ASEAN from 2009 to 2013, where she had overall responsibility for the development and growth of Ford’s distribution network across the ASEAN region and the rollout of Ford’s Brand@Retail global dealership facility design standard.
Hart also served as Vice President of Marketing at Ford Thailand from 2007 to 2009, and prior to that appointment, was part of Ford New Zealand from 1999 to 2007, serving in various roles such as National Sales Manager, Marketing Programs and Communications Manager, Parts and Service Marketing Manager and Dealer Operations Manager.
Hart graduated from the Auckland University of Technology, New Zealand, and holds a bachelor’s degree in business with a double major in marketing and management.