Hyundai: Official Mobility Partner of ASEAN 50

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Hyundai, on its 50th year as a leading global brand, supports the ASEAN roadmap of “Prosperity for All” as Official Mobility Partner of the ASEAN 50 Summit and the ASEAN Business and Investment Summit (ABIS), two highly-anticipated global meets slated to happen in Manila this November.

From November 12-15, 2017 Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai vehicles, will deploy 50 units of the 14-seat luxury van H350 to serve the transport needs of the ASEAN 50 and ABIS delegates.

Said HARI President and CEO Ma. Fe Perez-Agudo, “It is significant that ASEAN and Hyundai coincide in celebrating 50 years of their respective journeys toward sustainability and shared prosperity. It is even more significant that our paths should converge in the Philippines. It is a double honor to be part of this historic meeting of influential minds.”

Founded on December 29, 1967, Hyundai Motor Company (HMC) has established itself as a brand that redefines the concept of mobility through customer-driven innovation in products and services, and in vision for building a better world for all.

The presence of Hyundai in ASEAN 50 also signifies the Korean automotive giant’s confidence in the buoyant investment climate in ASEAN, and in the Philippines as a gateway to regional expansion.

Ms. Agudo furthered that HMC’s increased investments and philanthropic work in the country through HARI can serve as a case study for Hyundai’s interest to grow its presence and influence in ASEAN. “As the official distributor of Hyundai trucks and buses, we contribute to the success of local enterprises by introducing world-class commercial vehicles to the local business community. By investing in the Hyundai Assembly Center (HAC), Hyundai recognizes the rewards of fast tracking consumer access to our vehicles while spurring the development of the local parts manufacturing sector into an indispensable player in the regional automotive chain. And our partnership with the ASEAN Centre for Biodiversity (ACB) puts Hyundai at the forefront of biodiversity conservation in ASEAN. ”

Taking on the mobility needs of ASEAN 50 and ABIS is as challenging as it is momentous for the Hyundai brand. HARI is out to beat its own record, taking pride in legacy experience of mobility partnership with high-level international forums, such as the 45th ADB Annual Meeting of the Board of Governors (May 2012) and of the ASEAN Finance Ministers Investments Seminar (AFMIS) and World Economic Forum East Asia (WEF-EA) (May 2014).