For the third year in a row, Hyundai’s innovative and unique design language has earned a Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The 2013 Hyundai Santa Fe was awarded this accolade in the transportation category for its dynamic character lines and bold design features.
Now in its 64th year, Good Design Awards honor the yearly achievements of the best industrial and graphic designers and world manufactures for their pursuit of extraordinary design excellence. Good Design is the oldest and the most prestigious architecture and design Awards Program organized worldwide, and strives to create a revived awareness about contemporary design and to honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace.
For 2013, the Good Design Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders. The jury honored more than 700 product designs and graphics from over 38 nations with Good Design Awards.
“Hyundai prides itself on pushing the envelope in regards to style and design,” said Chris Chapman, chief designer, Hyundai Design Center. “With the 2013 Santa Fe, we wanted the vehicle to be a functional, mobile sculpture and receiving the 2013 Good Design Award for transportation acknowledges this design achievement.”
The all-new Santa Fe adopts its own design concept called “Storm Edge,” which captures the strong and dynamic images created by nature during the formation of a storm. Featuring sophisticated and refined lines, which are in harmony with its bold and voluminous surfaces, the Santa Fe presents a more masculine appearance that its predecessor.