Isuzu D-MAX 4×4 Drive Series takes off in Pampanga



Isuzu Philippines kicked off their five-city Isuzu D-MAX 4×4 Drive Series today in San Fernando, Pampanga. Starting today until Sunday, the 4×4 track will be open to the public to test for themselves the all-new D-MAX’s power and traction as it defies the  numerous slopes and hills of the specially designed track.


“There is no doubt to the appeal that off-road driving holds over Filipino consumers, as can be seen on the consistent rise of the four-wheel drive pickup segment in the local market,” IPC President Nobuo Izumina said. “Over the years, the performance of the Isuzu D-MAX 4×4 contributed to this popularity, and the all-new version of the pickup model will certainly push the growth to new heights. I invite one and all to experience the D-MAX 4×4’s known strengths of durability and unparalleled prowess over tough terrain in the 2014 Isuzu D-MAX 4×4 Drive Series.”


After the Pampanga leg, the 2014 Isuzu D-MAX 4×4 Drive Series moves to Mandaue, Cebu on May 9 to 11; then to Bacolod City on May 23 to 25; travels to Cagayan de Oro City on June 6 to 8; and culminates in Lanang, Davao City on June 20 to 22.