The Commercial Vehicle member-companies of the Chamber of Automotive Manufacturers of the Philippines, Inc. and Trucks Manufacturers Association sold 21,591 vehicles within the first two months of the year. This surpassed the 17,951-unit total made during the same period last year, for a solid 20.3% growth.
Along with the upward shift in sales, Isuzu Philippines Corporation gained noticeable strength as the diesel engine technology expert posted 11.4% growth in combined January and February sales over the same two months in 2013.
The major contributors to the successful sales were the robust movement of the company’s commercial trucks, and the D-MAX pickup. The all-new pickup model contributed to the figures by increasing units moved by 76.4% in the first two months of 2014, registering 575 units delivered compared to the 326 units moved during the same period in 2013. On a related note, the D-MAX’s performance were the results posted by Isuzu’s best-selling N-Series trucks in the light-duty category, leaping 31.4% with 310 units, and the company’s medium-duty trucks, rising 18.9% with 88 units.
“Isuzu Philippines’ impressive year-on-year sales result was achieved through various promotional efforts, improvements in our dealer network’s delivery of the sales and service experience, and the launch of new models like the D-MAX,” said IPC President Nobuo Izumina. “That the Philippine economy is currently the healthiest in the region only allows Isuzu to keep in step with the dynamism of the domestic automotive industry.”