The application of Columbian Autocar Corporation, exclusive Philippine distributor of KIA vehicles to join the PBA basketball league, has been green-lighted by the PBA Board of Governors.
“We are elated to receive word of the acceptance of our application to join the PBA and thank the board of governors for their vote of confidence,” said Ms. Ginia R. Domingo, president of CAC. Domingo added that the basketball community can look forward to more exciting times ahead with Kia’s entry into the PBA. “KIA’s joining the PBA bodes well for the game given the renewed interest and popularity in the league.”
“KIA’s joining the PBA is yet another testament to the success of KIA ‘s global strategy of engaging our customers through sports marketing. With our entry into the PBA, expect us to live up to KIA’s marketing axiom as the brand with the Power to Surprise,” Domingo quipped.
If Kia’s success on the showroom floor is any indication of what the Kia team can accomplish on the hardcourt, we should be in for a heck of a PBA season.