Michelin picked by the FIA as Tyre partner for upcoming Formula E championship

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The Feferacaion Internacional de l’Automobile has just announced that Michelin has been selected as the Formula E’s official tyre partner from 2013-2015.  The FIA selected Michelin based on their technical expertise, marketing plan and constant involvement in various mobility promotion programs.

Pascal Cuasnon, Director of Michelin Group’s Motorsport Department underscored just how pleased they were to have been selected as the oficial tyre partner for the prestigious new automobile race. “When it comes to energy efficient tyres and responsible motorsport, Michelin has emerged as a pioneer. This new race series is valued by Michelin through the facts that that it introduces a new form of power and it will bring the sport to city centres. We will use our expertise to provide the competitors in this highly innovative new championship with new Michelin tyres engineered to bring out the very best out in these cars. The FIA Formula E Championship is a perfect showcase for the Michelin Total Performance concept which consists in working simultaneously on all the factors that contribute to tyre performance, including those commonly believed to be irreconcilable,” Mr. Couasnon said.

 

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The Formula E is the FIA’s newest championship features formula cars that are exclusively powered by electricity, and hopes to be the tstingbed for technologies that will eventually trickle their way down to consumers. Demo runs will start this 2013, followed by a 2014 championship with 10 teams and 20 driviers. The races will be staged in main landmarks of the world’s leading cities.