Racewell Marketing inks deal as BRC’s marketing arm

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Full-service motorcports agency Racewell Marketing has just signed a partnership with Batangas Racing Circuit, Inc, making them the official marketing arm of its locally-owned tracks. The contract was signed in Pasay City by Racewell Marketing CEO Robert Ortiz and BRCI Managing head for Corporate Communications Nelson Gayola.

The agreement puts Racewell in charge of on-track admissions, amenities, food, hospitality, and media relations. They will also now handle paddock and garage rentals, trade area bookings, and track advertisements for race teams, retailers, and sponsors.

Covered by the agreement are all of BRCI’s circuits, namely the Clark International Speedway in Pampanga, Batangas Racing Circuit in Batangas, Carmona Race Track in Cavite, and Boomland Kart Track in Pasay City.

The partnership is aimed at improving the facilities at the venues, in order to get them to be more appealing to guests, visitors and racers alike. The delegation of work to Racewell Marketing allows BRCI to focus their technical expertise on conducting the races, safety, and track maintenance.

“We are delighted to have Racewell Marketing on board. The services they offer will certainly make our race tracks more accessible and accommodating for both the racers and visitors. It also lets us focus more our core competency, which is to manage the activities on track,” said Nelson Gayola, BRCI Managing Head for Corporate Communications Department.

Aside from track operations, Racewell Marketing also manages the motorsport activities of Petronas Philippines, who is the 2013 and 2014 title sponsor for the Philippine Motorsports Championship organized by Batangas Racing Circuit, Inc.