Hopping aboard the football craze, Hyundai Motor Company helped make this year’s recently concluded FIFA World Cup in Brazil one of the most ‘social’ tournaments ever as it brought the celebration to the Internet sphere. As the official partner of the 2014 FIFA World Cup, Hyundai Motor developed thrilling programs under the concept of “Social World Cup” where fans of the sport, anywhere in the world, participated in.
Over 720,000 worldwide football fans shared their own ‘Fan Parks’ with others throughout the tournament by posting texts, music playlists, photos and videos through the ‘Pin My Fan Park’ program. The program’s film also hit 12.69 million on YouTube, showing its massive popularity.
Visitors were able to view every Fan Park, in real time through pins marked on the worldwide map, and vote for their favorite ones. The most-voted Fan Parks were awarded with various prizes, including a Hyundai Veloster, TV, and tablet PC. Four winners even had their photos displayed on the stadium’s boards during the final match, with the message “Thank You Fans.”
The programs prepared by Hyundai drew 7.5 million fans to its dedicated World Cup website during the event, around 460,000 among them participated in the company’s unique and exciting on-line programs (like Shoot & Save and Octopus Prediction).
Hyundai Motor also hosted enthusiastic football supporters at its hugely-popular off-line Hyundai Fan Parks. These are venues where fans can cheer for their teams with friends and family while watching the matches live on large screens.
For this year, Hyundai Fan Parks were hosted at five major cities–Berlin (Germany), Madrid (Spain), Torino (Italy), Sarajevo (Bosnia and Herzegovina) and Sydney (Australia).
Furthermore, Hyundai Motor successfully run FIFA-exclusive programs such as “Be There With Hyundai.” The company also delivered 1,021 sedans and vans for the ground transportation, which transported FIFA officials, national teams, members of the organizing committee, referees, and media representatives throughout the tournament. Separately, Hyundai Motor has also offered test drive opportunities to customers in 56 countries during the period.