The 2013 Isuzu Truck Fest reaches Cebu

Cebu Truck Fest 2013 Photo 3
From left: IPC Assistant Sales Division Head Joseph Bautista, Isuzu Cebu, Inc. General Manager Steve Gingco, Isuzu Automotive Dealership, Inc. General Manager Rene Paningbatan, IPC President Nobuo Izumina, and IPC Executive Vice President Takashi Tomita

ISUZU Philippines Corporation (IPC) has presented in Cebu the newest additions to the company’s medium-duty truck lines and a host of its unique transportation solutions at the 2013 Isuzu Truck Fest – Cebu, successfully held from July 18 to 20 at SM City Cebu.

Launched at the show were the Isuzu Forward FRR and FVM models, which had been previously showcased at the 2013 Truck Fest in Pasay City from 20 to 22 June. The two vehicles are expected to bolster IPC’s leadership in the medium-duty truck segment.

“The 2013 Isuzu Truck Fest – Cebu serves to point out the important role that buyers from outside the National Capital Region, especially those in the Visayas, play in making Isuzu trucks one of the bestsellers in the Philippines,” said IPC President Nobuo Izumina.

He added, “In the Visayas and Mindanao, Isuzu has firmly established a stronghold, and our latest figures show that 22% of our sales nationwide come from Visayas and Mindanao. From that, Cebu accounts for an impressive 33% share. For this reason, we consider it our duty to bring our very best product offerings to the Isuzu Truck Fest – Cebu.”

Isuzu trucks in the Visayas and Mindanao are presently serving the needs of small- to medium-scale entrepreneurs, multinational companies, and even government agencies, among others. In the Visayas, Isuzu has dealerships in Bacolod, Iloilo and Mandaue City. In Mindanao, Isuzu dealerships are located in Cagayan De Oro, Davao and General Santos.

During the show, a special deal was offered to customers who purchase any truck variant from July 18 up to August 31, 2013, which consists of free LTO registration and P20,000 worth of Caltex fuel cards.

Along with the newly introduced Forward FRR and FVM, also serving as crowd drawers at the Cebu edition of the 2013 Truck Fest were a lineup of Isuzu trucks that came in various body configurations, highlighting the models’ potential in numerous business and service applications. Displayed were an NKR cab and chassis, NHR Passenger Van with air-conditioning, CYZ cab and chassis, NQR refrigerated van, NKR with a stake body, NPR aerial platform, and even an Isuzu marine engine.

“Through the displays and various activities at the 2013 Isuzu Truck Fest, we were able to stress to show visitors the advantages of buying brand-new trucks. In this regard, Isuzu trucks, which are widely reputed to be durable and reliable, are presented as especially ideal as livelihood and logistics partners,” Izumina said.