Toyota Motor Philippines Starts 2014 with Strong Sales


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Toyota Motor Philippines (TMP) started the year right by selling 7,062 units in January — a 50% increase versus its sales last January 2013 of only 4,716 units sold. This strong sales performance is be attributed to continuous high demand for its Completely Knocked-Down (CKD) models the Innova and Vios as well as ample supply of its other models. Furthermore, based on the most recent CAMPI report, TMP garnered 45% share of the automotive market.

The all-new Vios is proving to be a valuable asset in Toyota’s hold on the no. 1 spot in the Passenger Car segment and overall sales. Meanwhile, in the CV segment, the Fortuner experienced its highest sales since its introduction with 1,623 units sold in a single month.

In a statement, TMP President Mr. Michinobu Sugata stated “I am pleased to announce that TMP started the year strong in terms of sales. Coming from an encouraging performance last month, we are optimistic that demand will continue to be favourable because of positive economic outlook and new model introductions. Just after the successful launch of the All-New Corolla Altis last January, this month, TMP will be launching two new models that are expected to boost our sales even further.”