Saving and sharing is now a breeze with Electrolux’s Delightful-E Simple campaign.
Launched on July 30, the campaign aims to teach moms how simple and easy it is to save and share with the help Electrolux. Posed as a reliable home companion, Andrea Pionilla, marketing manager of Electrolux Philippines, said, “Electrolux understands that every peso and second counts. This is the reason behind Delightful-E Simple. We want to help moms save not just money, but also their precious time by making their everyday tasks delightfully simple and easy.”
Electrolux has developed the Savings Calculator to help and motivate stay-at-home or working moms in their savings journey. Savings Calculator is an easy-to-use Facebook app, which helps you track your laundry expenses and savings.
Four Electrolux washing machines are up for grabs. To join, (1) like the Electrolux Little White Book Facebook page; (2) calculate your laundry savings using the Savings Calculator; (3) hit the share button found in the result page; and (4) in the caption, tell what you plan to buy using your laundry savings, include the hashtags #DelightfulE and #SimpleToSave, and post it on your Facebook page. The contest will run from August 11 to September 15, 2014.
Delightful-E Simple to Share
This year, Electrolux’ annual clothes donation drive, in partnership with Gawad Kalinga’s Trese, will transform rugged donated clothes into quilts for newborn babies from orphanages and other communities.
This concept was adapted as each piece of fabric tells a story, by sewing it together (to form a quilt) the story is preserved. With Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping newborns in need. “Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more,” explains Pionilla.
As the season of giving is fast approaching, Electrolux challenges you to share a special piece of clothing that is close to your heart. Join the Simple to Share Instagram & Twitter Contest for a chance to win one of the four twin tub washing machines from Electrolux and Breeze laundry detergent gift packs. Follow these three easy steps to join: (1) take a photo of a special piece of clothing that you are willing to donate; (2) tell us why it’s special to you and why you wish to donate it, and (3) use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPH.
The Simple to Share Contest will run from August 1 to September 30, 2014.
To know more about Electrolux Delightful-E Simple, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.