Ford Philippines has announced the ‘24-Hour Fiesta Project’, an innovative and interactive pre-launch campaign that’s designed to engage young and connected Filipinos by matching their personalities, lifestyles, and tastes with the new Ford Fiesta.
Over a six-week period—until Monday, 5 August—participants will be asked to pick a Fiesta Profile that complements both their personality and time-of-day that best reflects their lifestyle, share their profile with friends on social media, and become eligible to win a unique 24-hour Fiesta experience.
To join the ‘24-Hour Fiesta Project’, participants must first “LIKE” the Ford Fiesta Facebook fan page and discover their unique Fiesta Profile by taking the 24-Hour Fiesta Quiz found on the campaign tab.
Each participant can earn points by sharing their Fiesta Profile with friends on their social networks, including Facebook, Twitter, and Instagram.
The participants scoring in the top five for each Fiesta Profile—or a total of 40 semi-finalists—will be announced on Thursday, 8 August. This will be based on the participants’ individual scores and points earned throughout the project period.
The 40 semi-finalists will each have one week—until Wednesday, 14 August—to submit a one-minute video, five photos, or both, demonstrating why they best represent their respective Fiesta Profiles.
Representatives of Ford Philippines will judge the semi-finalists, basing overall scores on each participant’s online ‘social clout’, as well as the originality, creativity and representation of their Fiesta Profile video and/or photos.
One person from each Fiesta Profile—or a total of eight winners—will be announced on Tuesday, 20 August. Each of the winners, along with two of their friends, will get to experience the class-leading new Ford Fiesta through a custom-made 24-hour itinerary based on their Fiesta Profile.
The new Fiesta combines contemporary style with state-of-the-art technology that will make every drive safe, comfortable, entertaining, and fun. It offers an edgier exterior design, including new dynamic colours and a redesigned sporty new grill that will appeal to Filipino consumers.
The new Fiesta also comes equipped with enhanced safety features and advanced smart technologies, including Ford’s award-winning SYNC connectivity system.
So what are you waiting for? Ready your social sharing skills, discover your Fiesta Profile, and get a chance to spend 24 hours with the new Ford Fiesta!