Calling all KISS fans! These face-painted rock legends are letting their fans go on a digital scavenger hunt to unveil the cover of their upcoming album, Monster.
“We wanted to offer fans a fun way to search and engage with the album art,” says the band’s frontman, Gene Simmons. He adds, “We’re excited that so many great partners jumped at the chance to work with us on this. The Hunt for Monster is on!”
From today to July 30, a fragment of the album cover will be revealed in each of the promo’s partner sites. You can check the promo calendar to see which sites the pieces of the image will be posted. Just head over to the site of the day, click on the piece of the album art, and it’ll automatically be added to the promo’s Facebook app.
The hunt kicked off with Mashable posting the first piece, as seen in the photo below.
Monster will be out in October this year, but you can pre-order a copy right now on Amazon, and via iTunes starting July 31.