The tablet gauntlet has been thrown by Google, and one of its main rivals has responded. Bloomberg is reporting that Apple plans to release their own 7- or 8-inch tablet by October, said people close to the matter. The new tablet will not have the same high-resolution screen that’s currently on the new iPad, possibly to cut costs – vital if Apple wants to get close to the Nexus 7’s $199 price tag. It’s hard to imagine Apple going down this road, as the brand has always been about premium devices which incidentally carry premium price tags. It’d be interesting to see how Apple manages to make this work, although that probably would be a moot point – people would still buy it anyway.