Experience Xperia at the Sony Ericsson 3D Expo


Sony Ericsson unveiled two new Android models, Sony Ericsson Xperia ray and Xperia active, at the Sony Ericsson 3D Expo in SM North EDSA Cyberzone earlier today. They will be showcasing their new Android smartphones in the three-day Sony Ericsson 3D Expo (October 7-9).

“By working closely with Sony to incorporate Sony technology innovations into mobile, we are best equipped to provide a superior experience of Android.  We’re aiming for the lead position in the Android arena and with products such as Xperia ray, Xperia active and Xperia PLAY, we are moving closer,” said Dennis Manzano, Sony Ericsson General Manager.

The first of these smartphones with 3D image capture is the Xperia ray, an elegant smartphone with a side profile of only 9.4mm and a 3.3-inch touchscreen.  The Xperia ray’s body is based on a genuine aluminum frame, visible on each side of the display. The front face is made of clear black scratch resistant glass with integrated touch keys.  It also packs an 8.1-megapixel camera with Exmor R for mobile and the Reality Display with Mobile BRAVIA Engine, as well as a front-facing camera for self-portraits and video chats.  The Xperia ray also represents power and speed, and has a battery similar in size to larger smartphones.

The Sony Ericsson Xperia active aims for consumers with a fit and active lifestyle, being dust-proof, scratch-resistant and water resistant.  The smartphone also incorporates wet finger tracking, ensuring great performance even when the phone or the user’s fingers are wet.  The Xperia active comes with sports apps such as iMapMyFitness plus built-in GPS, barometer and compass functionality.  With a 3-inch screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone features Reality Display with Mobile BRAVIA Engine, a 5-megapixel camera with HD video functionality, and a powerful 1Ghz processor.

Both smartphones carry Facebook inside Xperia, which makes Facebook immediately accessible to one’s picture gallery, music player, phonebook and calendar; and the Sony Ericsson exclusive Timescape application, which brings all communication with one contact, whether email, SMS or calls, into one place.  Another new Sony feature available in both handsets is xLOUD, a feature that enhances and improves volume in the loudspeaker during playback.

The Sony Ericsson 3D Expo will travel to other SM Cyberzones including SM Baguio (November 18-20) and SM Marikina (December 9-11).  More locations are to be announced soon.  For more details, visit the Sony Ericsson Concept Shops.  Join the Sony Ericsson PH community on Facebook at www.facebook.com/sonyericsson.ph.