Capping off the recently concluded media test drive of the All-New Sante Fe in Siargao, the final judging and awarding of the eight entries in the “Live Brilliant Test Drive Santa Fe Edition: Video Montage Contest” took place.
“Live Brilliant”—Hyundai’s current global marketing campaign—was the theme of the video making competition. Participants vied to best capture the superior driving dynamics of the third-generation Santa Fe in one of the world’s premier surfing destination, Siargao Island.
The 60-second video entries were uploaded to the Hyundai Philippines official Facebook page, engaging users to like their favored entry from July 4 to July 12, 2013.
The judges chose the winners based on the following criteria: relevance to the “Live Brilliant” theme; originality; composition and arrangement; technical attributes; and artistic merit.
Here are the winners of the competition:
First Prize (PHP 60,000): Ronald delos Reyes and Rona delos Reyes of Auto Review, and Tet Andolong and Popo Andolong of Business Mirror
Second Prize (PHP 40,000): Ardie Lopez and Nics Calanoc of C! Magazine, Eric Tipan of Jam 88.3, and Ira Panganiban of Power Wheels
Third Prize (PHP 20,000): Ray Butch Gamboa and Mackie Mackiraya of Sunshine Television, Eggay Quesada of Remate, and Iñigo Roces of Manila Bulletin
Thumbs Up Award (PHP 40,000)**: Matt Montoya and Love Love Tioseco of Stoplight TV, Brent Co of Autoindustriya.com, and Cito Beltran of The Philippine Star, winning P40,000.
The panel of judges was comprised of HARI President and CEO Ma. Fe Perez-Agudo, HARI Senior Vice President for Corporate Planning and Communications Renato Pizarro, and Emmy Award winning Fil-Am producer of The Tyra Banks Show, America’s Next Top Model and currently TV Head of One MEGA Group’s TV 100, Michael Carandang.
Congratulations to the winners!
**The “Thumbs Up Award” was given to the film that garnered the most number of likes on the Hyundai Philippines official Facebook page.