Sony PH launches music advocacy campaign “Music Deserves Respect”



Sony Philippines kicked off their music advocacy campaign “Music Deserves Respect” last night at Hyve, Fort Bonifacio with a mini-concert featuring the two endorsers of Sony’s new line of MDR headphones, Pinoy rock icons Bamboo Mañalac and Ely Buendia.


The Music Deserves Respect campaign maintains that the songs and albums created by musicians through their hard work and creativity must be given utmost respect by using personal audio systems—particularly headphones—that bring out the fullness of their songs, thereby giving justice to their music.

The advocacy is in keeping with the launch of the newest line-up of Sony MDR headphones, which is comprised of its flagship models—the MDR-1R, MDR-1RNC and MDR-1RBT—and new extra-bass models—the MDR-XB920 and MDR-XB610.

Said Sony Philippines Marketing Officer for Personal Audio CJ Deacosta, “Music is a collaboration between an artist and his team and through [Sony’s] headphones, the sound of their hard work and commitment will clearly be heard.”


Bamboo explains, “It’s important to understand how a musician’s hard work goes into the creative process. We work with a team, we collaborate to make the right lyrics, but most importantly we make music the way we want it to be heard. Giving justice to music is giving justice to the artists’ hard work in the studio, too.

“For this, you need the right headphones for the power, the drive, the warm sound, the tone, the extra bass and clarity because when you hear a song the way it’s supposed to sound, it’s great stuff,” Bamboo added.


“[Sony’s] headphones are well-designed and easy on the eyes, as well as the ears, of course,” commented Ely Buendia. “Sony puts a very high premium on quality and as an artist, I can appreciate that.”

Bamboo is the ambassador for the new extra-bass line-up, while Ely represents the flagship line-up.

Bamboo and Ely delivered rocking performances of some of their biggest hits during the campaign launch, which was attended by members of other contemporary Filipino bands like Sandwich, Sponge Cola and Callalily in support of Sony’s advocacy.


A number of Sony executives were also present at the launch, including Sony Philippines President and Managing Director Yasushi Asaoka. Former MTV Philippines VJ, TV host and model Sara Meier hosted the event.