Trend Micro and Cyberzone: Promoting internet safety among teens



Consistent with its current advocacy—build a safe online environment for kids and teens—Trend Micro Incorporated partnered with SM Cyberzone to spread awareness on protecting personal information through online safety practices.

A series of road shows were held at SM Cyberzones across Metro Manila:  SM Marikina, SM Southmall, and SM Sta. Mesa. The interactive booths were aimed at the young internet-proactive Filipinos. Teens took part in the social media persona quiz and later on protected their Facebook profiles with Trend Micro’s Titanium Privacy Scanner. Volunteers from Trend Micro imparted how significant it is to maintain a good online reputation.

“Knowing the dangers of the Internet gives teens a better appreciation of the need to embrace safer online practices,” shares Myla Pilao, Trend Micro Inc. Director of TrendLabs Marketing Communications.  “More and more young people are surfing, communicating, and sharing information on the Internet without knowing the importance of protecting their online reputation. Teens probably don’t realize that what they consider to be regular behavior with friends is actually bad Internet etiquette, that posting what they think is a ‘funny’ photo of themselves might later cause them problems, or that posts about upcoming plans for a family trip out of the country may put their family or home in danger.”

Since its inception 25 years ago, Trend Micro envisions of making the world safe for exchanging digital information. Under the global umbrella of Internet Safety for Kids and Families (ISKF), the “Click Right Advocacy” in the Philippines includes outreach activities via social media and blogs, traditional media, and speaking engagements in schools and spaces frequented by young Filipinos. This year, the Click Right Advocacy is powered by partnerships with the Philippine Computer Emergency Response Team (PHCERT), ELEVATE, and Catholic Educational Association of the Philippines (CEAP).

Inviting Participants to the “What’s Your Story?” Internet Safety Video Competition

Trend Micro invites Filipinos to participate in an online video competition called “What’s Your Story?” Interested participants can submit an original 30-second to 2-minute long video themed “How do a keep a good reputation online and what are the consequences of not doing so?”

Entries may be submitted on the official competition website,, in either category:  Individual Category (for participants 18 years of age and older) or School category (for participants between 13 and 17 years old.)  Entries for the School category must be submitted by the participant’s teacher or guardian.

The deadline of submission of entries is extended until January 5, 2014.

For more information on the contest and video entry requirements, visit the official contest website at