Eddie Bauer brand launches in the PH


P1100449Active lifestyle brand, Eddie Bauer, has arrived in the country and launched its second store in Southeast Asia at the SM Aura Premier.

Founded in 1920 by a Pacific Northwest outdoorsman by the name of Eddie Bauer, the brand is known for patenting the first-ever quilted down jacket and has since been renowned for patenting numerous other designs even the US Army adopted.

In a recent exclusive media premier, Eddie Bauer’s rich and longstanding heritage was celebrated with a gallery showcasing the brand’s milestones, signature collections, and artifacts. While a fashion show revealed the latest collection.

P1100419Eddie Bauer includes a range of premium-clothing, accessories, and gear, complementing the casual wardrobe of an outdoor adventurer including classic outerwear, legendary down jackets, to casual denim, polo shirts, and khakis. The latest collection’s three categories, First Ascent, Travex, and Outdoor, are inspired by adventure, travel, and the outdoors.

Eddie Bauer has approximately 370 stores throughout the US and Canada, and is slowly reaching Asia in Japan and the Philippines.

Visit Eddie Bauer in Eddie Bauer SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio, and R.O.X. Cagayan de Oro.