Police celebrates 30 years of style in Eyewear and launches K-Pop line

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Police brand ambassadors David Guison, Roxee B, and Will Devaughn with Police executives Vittorio Trusso and Stefano Bozzo at the brand’s 30th year celebration.

Italian lifestyle brand Police, founded in 1983, celebrates its 30th year in the lifestyle accessories industry. Over the years the brand has earned a name for itself in fashion iconic novelties and has since cemented itself as one reputable lifestyle brand.

“For 30 years, Police has maintained its tradition of producing trendy, high-quality eyewear and accessories. For its anniversary, we continue this tradition by introducing a brand new line that evokes style and attitude, two qualities that can be found in all of our products,” Police Brand Manager Stefano Bozzo remarks.

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Bozzo shares that since the inception of Police in the early 1980’s, the brand has introduced iconic styles that crossed borders and represented generations year after year.

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 Police Eyewear throughout the years

Riding the K-Pop wave

From the iconic aviators to trend-setting blue tinted Eyewear, Police continues the trend by riding on the K-Pop wave. Along with Police’s 30th Anniversary, the brand also introduced the Police K-Pop line.

The K-Pop line is a comeback to Police Eyewear’s best-selling blue-tinted sunglasses, the S8299 model that features a metal frame and polarized mirror lenses. The new trendy collection upgrades this best-selling look with new colored lenses giving it a whole new-sophisticated look and feel.

New Brand Ambassadors

Bozzo welcomes actor Will Devaugn, actress Roxanne Barcelo, and fashion blogger David Guison into Police’s roster of brand ambassadors. He expressed that the three ambassadors were selected as they embody what Police is all about.

“This year and for the last 30, Police has been committed in producing Eyewear that isn’t just an accessory, but a lifestyle essential that transforms a person’s look and enhances facial features while protecting the eyes. It is through cutting edge Eyewear that Police helps individuals showcase their unique style, no matter their personality or taste,” Bozzo concludes.