Spotify hits milestone with 10M subscribers worldwide


Spotify LogoSpotify now has 10 million paying subscribers and more than 40 million active users worldwide. Since Spotify’s launch in 2008, users have created over 1.5 billion playlists, collectively creating or updating over 5 million playlists each day.

“We’ve had an amazing year, growing from 20 markets to 56 as people from around the world embrace streaming music. Ten million subscribers is an important milestone for both Spotify and the entire music industry,” said Daniel Ek, CEO and Founder, Spotify. “We’re widening our lead in the digital music space and will continue to focus on getting everyone in the world to listen to more music.”

Curious about it’s top performers? Spotify reveals the following:

  • Most Streamed Artists: Eminem is the most streamed artist of all time, and Rihanna the most streamed female artist. David Guetta is the second most streamed male artist and Katy Perry the second most streamed female artist of all time.
  • Most Streamed Song: “Wake Me Up” by Avicii is the most streamed song of all time with more than 235 million streams.
  • Most Followed Artist: David Guetta is the most followed artist on Spotify with more than 5 million followers.
  • In the past month: Top 100 Pop Tracks on Spotify was the most streamed playlist, while Clean Bandit’s “Rather Be feat. Jess Glynne” was the most played song in offline mode.