Zalora launches its own fashion brand

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The online retailer that has made shopping for fashion items from the comfort of your couch (or bed) extra convenient has recently launched its own fashion label. The Zalora label debuts a wide collection of apparels and accessories for men and women, all of which can be exclusively purchased on Zalora.

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The brand will feature items from the everyday basics to competitively-priced fashion-forward statement pieces. Items from Zalora takes inspiration from the runways, the streets, the screen, and the cities of the world. This is to create a varied catalogue that will fit your daily fashion needs.

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Segmented into categories for particular customers, the label features Love Zalora, Zalora Collection, Zalora Premium, and Zalora Basics for women and Zalora Men, Zalora Black Tab and Zalora Basics for men.

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Avni Pundir, ZALORA managing director and head of private labels said, “ZALORA as a company has evolved extraordinarily quickly in its two years of operation. When the company started, we had a clear vision of becoming the leading online fashion destination in this region. We’ve grown at break-neck speed and have managed to partner with incredible international and local brands along the way.”

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“The creation of the Zalora label is the next step in this vision for us. We are now at a place where we can confidently design a full collection that aptly reflects and represents Zalora, the fashion brand. Being a multi-brand online retailer, we have a clear insight into what customers in this region are buying and what fashion trends they follow. We believe the Zalora label accurately reflects this customer and gives access to affordable on-trend fashion in any part of Asia.”