Online fashion destination, ZALORA, has launched a regional integrated brand campaign entitled ‘Own Now’ launching with 15 second TVC’s in Malaysia, Indonesia and soon will be hitting in the Philippine shores.
Tha campaign features models and young influencers from across Asia bringing the ‘Own Now’ idea to life.
Scott McClelland, Executive Creative Director, BBH Asia Pacific said: “Own now’ is all about confidence. It’s that feeling you have when you’re wearing something new and cool, or when you’re doing something you love. So while the idea works nicely for online fashion, it’s also a great way for Zalora to say to people – have fun, be confident about yourself and ‘own it.”
The ‘Own Now’ campaign features a range of people from the worlds of fashion, music and photography and include fashion blogger Ayla Dimitri from Indonesia, resident DJ from the Philippines, the Zombettes- Sanya Smith and Ornussa Cadness, video blogger Huy Me and fashion photographer Tang Tang both from Vietnam.
The campaign debuts in Malaysia and Indonesia today and can be previewed at http://blog.zalora.com/news/