WeChat unveils new global campaign featuring Lionel Messi

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Lionell Messi for WeChat 2
Football superstar Lionel Messi is the new face of WeChat

WeChat, the mobile social communication app that took the mobile world by storm has surpassed 70 million registered user accounts. It has consistently been the most downloaded mobile social app in various countries including the Philippines.

To further boost this growth, WeChat is unveiling a new global campaign featuring football superstar Lionel Messi. Also joining this campaign is a stunning cast of musicians, artists, fashion icons, and VIPs but there is no official news yet as to who these celebrities will be.

In the meantime, check out this TV commercial featuring Lionel Messi as he shows you his football skills, and how he connects to people he cares for on WeChat.

http://www.youtube.com/watch?v=R31sPRnf0ps

PS You can follow Messi’s official WeChat account WeChat ID: MessiOfficial, to find videos, voice messages and photos from the football superstar.

Lionell Messi for WeChat 6
QR code of Messi’s Official WeChat Account. WeChat ID: MessiOfficial.

For further details on Messi’s WeChat experience, please visit www.wechat.com/messi