1st quarter grand winner of ‘Drive to 20’ takes home a Kia Soul



Giving back to KIA loyalists, Columbian Autocar Corporation (CAC)—exclusive distributor of Kia Motors in the Philippines—held a turnover ceremony on October 17 for the ‘Drive to 20’ first quarter grand winner of a brand new KIA Soul.

As a celebration of CAC’s 20 years in the automotive industry, the company came up with a yearlong promotional strategy dubbed as the ‘Drive to 20’ raffle draw. From May to July, test-drive participants from several dealers nationwide had a chance to be one of the 20 monthly winners of a Samsung Galaxy Ace Duos. While Kia buyers were entitled with an entry to the Grand Raffle of a unique and classy KIA Soul.

CAC executives Ginia R. Domingo, President and Dodie D. Gañac, Vice President for Marketing together with Augusto Camacho, President of Premier Autoteck, presented the KIA Soul to the lucky Kia buyer.

After the turnover ceremony especially staged for her, Ma. Lourdes S. Imperial, a doctor and homemaker from Quezon City, is now a delighted owner of a Black Cherry KIA Soul.

A KIA Loyalist

As it turns out, the brand new KIA Soul is Ms. Imperial and her family’s third KIA vehicle.

Starting with a KIA Picanto, Ms. Imperial recalled what brought about the first Kia purchase. “First of all, I was looking for a small car and among all the small cars before, the Kia Picanto was the best looking option.” She adds, “For the price, everything is beautiful- the interiors, specs and then sporty-looking, not corny at all.”

Soon after, Imperial’s family decided to get a new one which was their entry for the ‘Drive to 20’ raffle draw. As Ms. Imperial enumerated, her requirements were “spacious, 7-seater at least and fuel efficient.” Their search brought them to the All-New KIA Carens, launched only in May of this year. “Diesel, 7-seater, fuel-efficient and a Kia as well. I’m happy with my Picanto and so I said, Carens it is.”

Bringing KIA closer to people

The Kia Drive to 20 is a proof of CAC and Kia’s commitment to its market. Speaking on behalf of CAC, Mr. Gañac relates that this kind of activity “continuously brings Kia closer to a growing following of upwardly-mobile, discerning market.” He added, “We wanted to bring something experiential and memorable that both our loyal and potential Kia supporters can appreciate. The Kia Drive to 20 proved to be a welcome treat and seeing the level of support and enthusiasm we are getting from the dealers and more importantly, from customers who agree that Kia is the best value automotive brand today.”

Imperial happily shared, “I tell my friends, if they’re buying a car, why not consider Kia? It’s a good choice. No matter if they’re looking for an SUV, a small car or a spacious one, consider Kia because for us, we are happy with Kia.”

As the Kia ‘Drive to 20’ first quarter raffle came to a close, the second quarter touted as the KIA ‘Drive to 20 Goes to Australia’ kicked off last August and will soon draw the Grand Winner of a trip for two to Australia. Test-drive participants are also entitled to win one of 20 Samsung Galaxy Tabs.

Furthermore, the KIA On Tour program highlighting Kia’s model line-up will culminate soon at the Auto Focus Motorshow and Expo on November 7, 2013, and finally in SM Lipa on November 14.