Adding social elements makes apps perform better – RIM

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Word of mouth is a powerful thing. Recommendations from friends and colleagues usually sway opinions and convince people to try the latest restaurant, check out the latest film and influence purchase decisions on gadgets and applications. That’s the reason why word of mouth is being leveraged by RIM to help developers to get their apps downloaded more. RIM has said that apps that use their BBM Social Platform typically perform better than apps without during one of our sessions with the Canadian company during BlackBerry Devcon Asia. An app called Caro for example, enjoyed 4 million downloads in less than 3 months, thanks to sharing via BBM. Additionally, RIM has said that BBM Social enabled apps typically perform 15 times better than apps without it which is great news for developers, since it never hurts to have your apps absolutely everywhere.