Best Buy Award survey reports most preferred brands in PH

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In the first Best Buy Award research survey recently conducted by the Swiss organization International Certification Association GmbH (ICERTIAS), results show that brands and products such as Honda, SM, Shell, Samsung, and Silver Swan are viewed by Filipinos as the top in their categories to offer the best value for money in today’s market.

The Best Buy Award research is a project of ICERTIAS – International Certification Association GmbH, which is based in Zurich, Switzerland. Its mission is to gain insight into customer behavior and their perceptions of products and services by measuring citizens’ experiences and satisfaction with the price–quality ratio of marketed goods.

The research encompassed about 50 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, finance, and other segments. Respondents were asked what brands and products represents the best price–quality ratio–the best value for their money–according to their personal experiences with specific products or service categories in the Philippine market.

The brands and companies which acquired the highest votes include SM (Supermarket Chain category), San Miguel (Beer category), Samsung (smartphone), Honda (family cars), Selecta (ice cream), Silver Swan (soy sauce) and Shell (petrol station).

The 2015/2016 Philippines Best Buy Award research survey was conducted by ICERTIAS  using a sample of 1,200 Filipino citizens over the age of 15 who are internet users. The survey used a web questionnaire that followed the Computer Assisted Web Interviewing – Deep Mind Awareness (CAWI – DEEPMA) method.