BlackBerry App World rebranded as ‘BlackBerry World’, to offer music and videos


Research in Motion (RIM) recently changed the name of its app store, from BlackBerry App World to simply BlackBerry World.

“The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond,” reads the announcement on the official BlackBerry blog.

As of press time, the change has been implemented only on the web store, but RIM says that they will be rolling it out to BlackBerry tablets and smartphones in the “coming weeks.”

Together with the name change, RIM announced that the app store is being set to offer music and video content. “BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs,” says RIM. No details have been provided as to when music and video content will be available on BlackBerry World, and whether or not the access will be limited in some regions.