It’s no secret that
RIM BlackBerry’s future depends on the success of BlackBerry 10 and the devices using the new OS. While it’s still too early to say if the company’s Hail Mary play in the form of BlackBerry 10 is successful, there’s some early signs that customers are liking what the company is offering. Bernstein analyst Pierre Ferragu and Barclays’ Jeff Kvaal have conducted retail checks with some retailers in the UK that showed strong sales for the newly launched BlackBerry Z10. Kvaal even went on to say that their “recent store checks suggest that initial sales of the BlackBerry Z10 are off to a solid, if not healthy start in the U.K.,” he said. “We believe this is a function of strong sell-through versus limited sell-in. … We believe BlackBerry’s Z10 is off to a better start than the Lumia 920. The solid initial demand is a positive step in our view, despite the number of challenges that remain.”
Of course, the biggest test for Blackberry and their new OS is in the US. While the company had strong traction in North America pre-iPhone, their market share has suffered greatly in the wake of Android and Google. US customers will have to wait until March till they get a taste of the new device and the new OS.